MMC is not your average PR agency. We are a data-driven, next-gen communications company that delivers scaled influence, cultural relevance and brand talkability for our Fortune 200 consumer and healthcare brands. We consistently breakdown barriers to spark conversations and drive business results for our clients. Innovators at heart, we love to build and challenge the status quo. That’s why PRovoke Media named us a 2020 Agency of the Decade.
For the entrepreneurially minded, working at MMC is an amazing opportunity to get people talking, thinking and behaving differently. We’re relentlessly curious, always creating, innovating often, agile and responsive. This spirit is reflected in our deep commitment to fostering and cultivating a culture and environment where we celebrate and advance diversity, equity and inclusion for all MMC and RXM staff. As a team, we’re on the pursuit to identify and advance efforts to ensure our agency reflects our communities and the communities of the clients that we serve.
Responsibilities
INTRODUCTION
We are looking for an Account Executive, Influencer Marketing, to support our client work on P&G Hair Care. In this role, you’ll contribute to creative, results-driving influencer marketing solutions and partnerships that service consumer goods. In addition to being an influencer marketing specialist, you also understand social media marketing and be keyed in to digital, social, and pop culture trends at all times. As part of our 40+ team comprised of social, digital and influencer experts, you’ll learn from like-minded communicators and have access to tools and resources to keep your inspiration levels high.
KEY RESPONSIBILITIES
Business-Minded Activator
- Support the execution of influencer programs (includes events, social activations, etc.)
- Capture program results to facilitate program recap reports and real-time program optimizations
- Proactively contribute innovative, creative solutions leveraging influencer marketing tactics to deliver on brand business goals
- Actively participate in brainstorms, team meetings and influencer networking sessions
Relationship Facilitator
- Serve as first point of contact for influencer partners and vendors. This includes:
- Working with influencers to authenticate platforms to confirm capacity to achieve business results
- Maintaining strong relationships with consumer/lifestyle influencers
- Building positive working relationships with influencer agents, networks and tools
- Be a strong team player who works well in a highly integrated team model (internal and external)
- Identification and profiling of influencers to meet business goals and co-create for our brands
Social Storyteller
- Have an insatiable appetite for content creation, technology and digital trends including:
- Co-creating content with influencers that is poised to deliver on brand goals without sacrificing influencers’ creative value
- Fluency in digital platforms and their creative executional functions/capabilities
- Providing ongoing insights into consumer trends for real-time influencer content optimizations
- Have a working understanding of social media platforms, brand social personas/tone of voice, and community management
Compliance and Innovation Expert
- Advocate for breakthrough digital work that complies with best practices including
- Understanding social etiquette for influencer relations
- Compliance with ethical standards (FTC regulations, FDA, GDPR, etc.)
- Interest in latest technology and how it impacts influencer marketing (i.e. Artificial Intelligence, new platforms, etc.)
- Conducting research to support current campaigns and new business activities
- Sharing team successes to the broader agency
- Reviewing and revising talent contracts in partnership with legal experts
Qualifications
EXPERIENCE REQUIREMENTS
- 1-3 years of experience working in influencer marketing or related field
- Thorough understanding and integration in the influencer industry
- Outstanding communications skills (verbal, written, and presentation) and a dynamic social presence
- An understanding of social media strategy (organic, paid), platforms and community management best practices
- Comfortable with data, measurement in order to mine for insights and optimizations
- An aptitude for tools and the ability to quickly pick up on new technology
- Fully fluent in Spanish and English
- An eye for quality visual and written content
- Proficiency in Excel, Word and PowerPoint
- Ability to thrive in a fast-paced environment with a solutions-oriented mindset
- Strong team player who works well in a highly integrated team model (internal and external)
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