About the job
The Content Specialist will support the Content Strategy Team by researching, writing, and editing content as aligned to marketing and corporate strategy.
Responsibilities Include, But Are Not Limited To
- Conduct research to enhance content, including identifying relevant topics, fact-checking, and analyzing sources to generate information.
- Write content for a wide variety of platforms, including web, email, social media, public relations, and marketing and advertising campaigns.
- Collaborate with marketing teams to devise content that will drive engagement.
- Ensure all content is on-brand and aligns with marketing and business strategic objectives.
- Edit and proofread content for grammar, structure, and style.
- Participate in content strategy planning and creative brainstorming.
- Keep copy consistent with brand guide and voice standards.
- Serve as a Brand Voice subject matter expert.
Requirements
Required Skills:
- The ability to think creatively and strategically.
- Have a love for storytelling and a passion for language.
- Strong written and verbal communications skills.
- Great organizational skills and the ability to meet deadlines.
- Ability to juggle multiple writing projects and thrive in a fast-paced environment.
- Can take constructive feedback.
- Have a keen eye for detail.
- Strong research skills to ensure accuracy of content.
- A willingness to learn from other creative professionals.
Required Experience
- BA/BS degree in a business-related field, (Marketing, Public Relations, Liberal Arts, Communications) and minimum of 3 years’ experience in copywriting or a marketing related position.
- Experience working in financial services is preferred.
ATTENTION MARC PIRO, Head of Content, Creative & Public Relations at Valley Bank