MMC is not your average PR agency. We are a data-driven, next-gen communications company that delivers scaled influence, cultural relevance and brand talkability for our Fortune 200 consumer and healthcare brands. We consistently breakdown barriers to spark conversations and drive business results for our clients. Innovators at heart, we love to build and challenge the status quo. That’s why PRovoke Media named us a 2020 Agency of the Decade.
For the entrepreneurially minded, working at MMC is an amazing opportunity to get people talking, thinking and behaving differently. We’re relentlessly curious, always creating, innovating often, agile and responsive. This spirit is reflected in our deep commitment to fostering and cultivating a culture and environment where we celebrate and advance diversity, equity and inclusion for all MMC and RXM staff. As a team, we’re on the pursuit to identify and advance efforts to ensure our agency reflects our communities and the communities of the clients that we serve.
Responsibilities
INTRODUCTION
The Assistant Account Executive, Healthcare Media position is a highly valued member of the healthcare media team. This team member supports other members of the media team by working within the integrated agency model, conducts important research that informs media projects, partners with brand and other team leaders to develop media worthy programs and secures impactful media results for our clients.
You have a strong interest in the world of healthcare and relevant experience in public relations or media relations. You possess a strategic and creative prowess and are a team player able to help lead execution. You will be responsible for research, monitoring and forecasting trends as they pertain to healthcare clients, and reporting those trends back to the brand teams. You will provide them with strategic counsel and with ideas of how to include insights into pitches and media activities. It is also critical to be up to date on industry trends as it relates to healthcare media and influencer conversations on social media.
This role requires you to help our team hone story angles the media will gravitate to, develop team and client relationships and contribute to media outreach. It also requires you to develop relationships with key media. Your “never quit” attitude will earn you an important seat at the table upstream in program development so that all programs and story angles start with the elements and assets the media craves. We are seeking someone with an understanding or passion to learn about data communications, the healthcare regulatory process, and the academic publication process as these are skills critical to ensure your support in strategic and accurate thinking and planning.
You will work collaboratively with teams across the entire agency, including the media team, brand management teams, digital, and creative to help ideate and execute integrated, tactical program elements that include trend forecasting, media outreach, special events support, and strategy.
While healthcare and regulatory experience is not a must, applicants do have to be interested and passionate about the field.
Key Responsibilities
- Identify healthcare trends, relevant social media conversations, and other helpful media insights and suggest ideas that support client growth
- Support brand teams in all story telling efforts pertaining to media relations, events, trends, and strategy by:
- Conducting research into media outlets and reporters, media coverage around specific topics, a variety of disease states and therapeutic spaces, and more using a proprietary Omnicom tech stack
- Developing pitches and securing placements for brand teams, fostering relationships with media to ensure earned media coverage for pharmaceutical and consumer health clients;
- Helping to develop strategy and materials, pitching, researching and soft-sounding ideas for brand teams to ensure mediability;
- Create, develop and maintain relationships with healthcare and consumer health media
- Gain an understanding of how to use and pull information from various media databases that provide analytical and other insights into different healthcare media topics
- Identify go-to resources for trends and insights (e.g., websites, Twitter, etc.), pop-culture news, breaking news, and industry news to make recommendations to brand teams that are timely
- Seamlessly partner with brand teams and other integrated functions (creative, digital, strategy, etc.) to ensure integration of media teams with all functions
- Continually seek to evolve your business knowledge of competitors, vertical industry, media landscape, and emerging trends in healthcare professional and consumer health behavior
- Confidently create, and help our team present media plans for clients that ensure their alignment and buy-in
Qualifications
REQUIREMENTS
- Bachelor’s Degree in PR, Communications, Journalism or related field
- Internship experience in Media and PR
- Healthcare experience is not a must, but candidate does have to be interested in the field
- Outstanding communications skills (verbal, written, and presentation) and a dynamic social presence
- Proven track record of showing strong initiative and good judgment
- Excellent organizational skills and attention to detail
- Proficiency in Excel, Word and PowerPoint, with an understanding of Muck Rack and Cision being a plus.