Job Summary:
The Walt Disney Company’s Disney’s Media & Entertainment Distribution (DMED) is a global business segment for The Walt Disney Company (TWDC) with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly-evolving consumer habits. Combining the Company’s direct-to-consumer streaming services – ESPN+, Disney+ and Hulu — and third party distribution parties, alongside Disney’s international media businesses, DMED aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.
Be a part of something big…
The Digital Media Team Focus is to grow and retain our customer base across DMED’s Digital Media’s portfolio of entertainment products for ABC, Freeform, FX, and National Geographic. Examples of our team’s primary goals include:
- Grow digital audiences via SEO & ASO across DMED Digital Media properties
- Improve lifetime value by increasing engagement and reducing the lapsed user base
- Define, develop, and deliver breakthrough programs and experiences that connect with users and deepen their engagement and loyalty
Responsibilities:
A Day in the Life…
The Digital Media Intern will support the creation of data-driven, segmented marketing campaigns, lifecycle promotions and dynamic messaging in order to acquire, engage and retain digital audiences throughout the user lifecycle.
You will…
- Support the development of digital marketing materials, sourcing images and artwork, collating content and tracking campaign progress
- Handle day-to-day marketing activities such as copy writing/editing, campaign creation, and tracking/tagging of marketing assets
- Analyze marketing campaign effectiveness
- Interact cross-functionally with marketing, programming, and other teams across TWDC to successfully enable our growth marketing campaigns
Basic Qualifications:
What we’re looking for…
- Excellent record of academic and professional achievement
- Previous internship experience within a related field
- A strong interest in television, the entertainment industry, and digital marketing
- Knowledge of current marketing technologies and trends
- Demonstrated analytical, leadership, and interpersonal skills
- Evidenced strong attention to detail and ability to work in a fast-paced environment
- Problem solver with a positive, can do attitude
Preferred Qualifications:
- Experience with Excel, familiarity with Pivot tables
Required Education
- Currently enrolled as a junior or above, or must have graduated within the past 6 months from an accredited college/university, earning a degree in Business, Marketing, Communication, or related
Additional Information:
- At the time of application, must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months OR currently participating in a Disney Professional Internship
- Must be at least 18 years of age
- Must not have completed one year of continual employment on a Disney internship or program, concurrent to this internship
- Must possess unrestricted work authorization
Work Environment
- This internship will be located in either NYC, NY or Burbank, CA and interviewees can indicate their preference of location in the interview and interns must be able to provide their own housing and reliable transportation to and from work
- This will be a hybrid working situation with some days in the office and some days working remotely each week
- The internship requires a working, reliable internet connection as well as a quiet, dedicated work space for working remotely.
- This will be a hybrid working situation with some days in the office and some days working remotely each week
- The approximate dates of this internship are May/June 2022 through August 2022
- Candidate must be available to work full time hours for the duration of the internship
About Disney Media & Entertainment Distribution:
Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Walt Disney Direct-to-Consumer & International, which is part of a business we call Disney Media & Entertainment Distribution.
Walt Disney Direct-to-Consumer & International is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.