MWWPR is one of the world’s leading independent integrated PR agencies with eight offices across the US and UK, and a global network of partners.
Primary Responsibilities:
• Serve as liaison between clients, vendors, and agency departments to coordinate efficient and timely processing of materials
• Schedule and coordinate client meetings; keep participants advised of changes; develop meeting agendas and written recaps
• Proofread internal and client documents for accuracy and quality
• Interact with client as deemed necessary by account team leader
• Conduct media monitoring and analysis and prepare reports for distribution to client(s), as necessary
• Develop and maintain media contact lists and databases, updating regularly and mining for new contacts
• Scan daily, weekly, monthly and online publications to identify and flag client-relevant media coverage and contacts, including competitive market and industry information; clip and track placements as necessary
• Begin to build relationships with relevant journalists and influencers, developing pitches and securing media coverage
• Draft press releases, pitch letters, etc.; conduct background research and prepare briefing memos/documents for client interviews/media opportunities
• Participate in logistical operations of special events planning and coordination
• Coordinate and distribute media materials, for clients
• Monitor social channels and help assist in developing campaign content
• Perform ad hoc account management tasks as assigned
What You Have to Have (Education and Experience Requirements):
• 1 year of experience serving in a full-time role, either in a public relations agency or the communications department of a company in a relevant industry. Equivalent length of internship experience is also acceptable.
• Bachelor’s degree in public relations, a related field or in the liberal arts
• Superior oral and written communication skills; proofreading and editing ability
• Entry level understanding of media writing and media relations (pitching, writing releases, and ability to find creative angles)
• Experience working with or a passion for consumer lifestyle brands is a plus!
• Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
• Demonstrate an understanding of and affinity for digital tools and platforms (including social media)
• Strong time management skills
• Familiarity & basic understanding of Microsoft Office Suite, Cision, Moreover, Factiva, TV Eyes or other monitoring tools
• Ability to travel as necessary contingent on client and new business needs (requirements vary)
Success Factors and Other Details:
• Avid consumer of business and consumer lifestyle news and media
• Maintain a thorough understanding of clients’ businesses and industries; become an expert on clients’ products and services; demonstrate these products to media
• Ability to think strategically, creatively and proactively; exhibit a facility for problem solving and close attention to detail
• Desire to pursue knowledge and professional development
• Participate in agency development by working collaboratively across all practice areas
• Cultivate and exhibit strong presentation and interpersonal skills
• Ability to prioritize multiple assignments and manage time in an organized manner while ensuring deadlines are met
• Consistently strive for personal excellence with both client deliverables and within your team, enabling MWWPR to maintain competitive advantage by providing exceptional value and service