Job Summary:
The Marketing Coordinator assists the Marketing Manager and Marketing Director in the development of overall fan marketing and advertising strategies for the NBA on ESPN business, including the critical brand launch of NBA on ESPN and major tentpoles such as Regular Season High Priority games, Playoffs, and Finals. He/She provides support in the execution and implementation of various 360 marketing campaigns, inclusive of TV, radio, digital, PR, and social media. In addition, the Marketing Coordinator will assist the Associate Manager as a key liaison between the fan marketing team and the broader ESPN cross-functional team.
Responsibilities:
- In collaboration with the Marketing Manager, the Marketing Coordinator is responsible for ideation development and execution of short & long term marketing deliverables, inclusive of the following duties:
- Managing alignment of fan & brand strategies
- Planning and executing all creative deliverables and timelines to ensure work is finished, delivered, and trafficked on time (and on budget)
- Establishing and owning the relationship and production timelines with the internal creative teams
- Ensuring accuracy and excellence of all work done internally and by creative agencies
- Provide thought leadership on overarching brand and campaign strategies
- He/She will assist the Manager with the day-to-day management of the properties. This includes:
- Providing thought leadership on brand platform strategies and key tentpole approaches
- Lead execution of marketing materials
- Working closely with Media on the scheduling of on-channel assets
- Establishing relationships with key personnel in the marketing department and other business units
Basic Qualifications:
- 1+ years of related marketing or business experience with an understanding of marketing fundamentals, creative evaluation, and brand strategy development
Preferred Qualifications:
- Genuine interest and finger on the pulse of cultural news and content relative to the brand essence of the NBA
- Deep interest in the NBA, players/teams, and up to date on trends
- Outstanding team player with strong interpersonal skills
- Ability to prioritize and multi-task on a high profile, high volume portfolio
- Detail-oriented and highly organized self-starter
- Strong analytical skills and active mind
- Knowledge and an interest in the evolving media landscape and media consumption habits
- A healthy appreciation of the role sports play in pop culture
- Impressive verbal and written skills
- Positive energy with a ‘can do’ attitude
- Hunger for learning & making a difference
Required Education
- Bachelor’s Degree
About ESPN:
Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ESPN Sales & Marketing, Inc., which is part of a business segment we call ESPN.
ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.Apply NowApply Later
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