Job-hunting right after graduation can feel overwhelming. I often hear from students and recent alums, “I’ve applied everywhere!”—which usually means they’ve sent the same generic resume into a black hole of job sites. Spoiler alert: job search success doesn’t come from blindly hitting “apply” over and over. Here’s a much more effective approach to finding your next (or first) big thing!
1. Be Proactive:
Instead of refreshing job boards every five minutes, target companies you actually want to work for. Stalk—uh, I mean research—them online. Follow them on LinkedIn, check press rooms, and set Google alerts. Then, shoot a short message via their socials or email directly to a key contact at the company (always get a name or two). Comment on a recent project and say you’d love to learn more. Over time, you’ll build a relationship—and they will likely consider you for an upcoming role. Having a focus area (or two, or three) is a much better use of your time than randomly submitting to anything and everything that pops up.
2. Be a News Junkie (In a Good Way):
Subscribe to industry newsletters. Whether you’re into PR, healthcare, entertainment, or sports, there’s a trade mag out there for you. When you spot a company celebrating a new client win or major initiative, send a quick “Congrats!” followed by your resume. Extra points for posting a LinkedIn shout-out. Companies hiring to keep up with new clients or partnerships will notice your hustle. Nothing says “hire me” like some well-timed outreach and industry knowledge.
3. Share Your Wins:
You know how every other post on LinkedIn is someone sharing their promotion or new job? You should do the same! Throw your accomplishments into the ring (new certification? volunteer work? self-published article? social media follower milestone?). Think of it like a humble-brag: the more you share (without being annoying), the more you stay on people’s radar. And better yet, make sure you comment and applaud the successes of alumni friends and dream company executives (see Tip 1).
4. Master the LinkedIn Message:
When sending a LinkedIn request, don’t be that person who just hits “Connect” and waits in awkward silence. Craft a message! Something like, “I loved your recent article in PR Tactics” or “Congrats on that huge client win!” Follow it up with a fun, quick intro: “I’m a junior PR pro with a blog about travel. Would love to connect!” That beats a boring, job-hungry cold pitch any day.
5. Play the Long Game:
Think of networking like making friends—don’t be the slacker at the party immediately asking if you can crash on the couch. Build rapport, ask for advice, and show genuine interest in what your contacts do. I suggest setting a goal of making at least 3-4 new connections each week.
6. Customize Everything:
Sending the same resume to every job is like sending the same Tinder opener to everyone—it’s lazy and a little cringey. Tailor your resume and cover letter for each application. Use specific keywords from the job description, and talk about how your skills and achievements (don’t just say them, PROVE IT with tangible examples…see my resume tips articles) match the role. You’ll increase your chances of getting noticed, and your resume won’t be ghosted by the job site’s algorithm.
7. Be a Social Media Pro:
If you’re not blogging, tweeting (X-ing?), or posting on LinkedIn, are you even networking? Build a meaninful and consistent professional online presence. Write and/or share industry articles, comment on posts, and link your portfolio in your bio. Don’t worry about being a viral sensation, just be professional and present. Bonus tip: maybe keep the Snapchats of your late-night dance parties private.
8. Fill the Gap with Volunteering:
If you’re not working, or there’s a gap on your resume, volunteer! Whether it’s your local animal shelter or political campaign, you’ll gain new skills and meet new people. Plus, employers will love seeing that you’ve stayed busy doing something productive. And who knows, if you help your local non-profit secure funding or build engagement, they may just create a full-time paid role for you!
9. Consider More School (Yes, Really!) or join a Professional Association:
The last thing you want to hear after four years of exams is “go back to school.” But grad school or continuing education provide the extra credential you need. Many programs are designed to get you career-ready fast with built-in certifications (check out the brand new MA in IMC I’ve helped create), practicums and strong faculty and alumni professional networks. Many professional associations provide free networking and career development events! See my favorites here.
10. Turn Your Current Job Into an Internship:
Already working in retail, at a restaurant, or other job? Why not level up that gig into an internship or overtime position? Offer to help with social media, website updates, or event planning. Not only will you add value, but you’ll also gain some tangible resume-worthy skills—win-win!
Final Tip: Don’t Be Shy!
Networking doesn’t have to feel like speed dating. Tell everyone—friends, neighbors, even the barista at Starbucks—that you’re job-hunting. People love to help, and you never know who has the perfect lead. Keep your sense of humor and be patient AND tenacious and results will come!